High fashion is aspirational, but not always easily translatable for everyone’s wardrobes. Taking the time to think about how to interpret high fashion trends for commercial outcomes will really boost your chances of creating a sought-after design.
Sometimes what makes it onto the catwalk is a concept – an extreme version of an idea that can be filtered to suit a broader range of tastes.
First of all you need to learn to identify trends.
Keep your eyes peeled for recurring themes.
When something pops up time and time again across the catwalks you can bet that commercial retailers will be looking to emulate it. For example the Fall 2020 shows were strewn with new interpretations of checks and plaids, with designers such as Miu Miu, Victoria Beckham, Burberry and Alexander McQueen putting a fresh twist on a classic.
But once you’ve identified something important from the runways, how do you then take it from inspiration to outcome? Time to start analysing!