Words by Erin, Digital Design Media Manager
Let’s talk sales! Whether you sell your own designs or you’re thinking of moving into this area of the biz, there are some things you absolutely MUST know.
Our rockstar sales manager, Rochelle (here she is below) reveals her top tips on sealing the deal.
1. DO YOUR RESEARCH
Keep up with international runway shows and emerging trends. Many clients like to be told what’s coming up in fashion and/or have their predictions confirmed by an industry insider (you!). If you can express a thorough understanding of where the market is headed, and establish yourself as a reliable source, clients will come back to you again and again.
2. KNOW YOUR PRODUCT
Before selling a design you need to know it’s format. What is the print size? Resolution? is it in layers? Is it a digital or screen print design? Each client works differently so it’s important to know this information when they ask.
3. ASK QUESTIONS
First things first. What is the client is looking for? There are so many styles and trends so find out what they need and narrow down your selections based on their search criteria.
4. SMILE
Create a positive and fun experience for the client and yourself. Make sure your body language and facial expressions show you’re proud of the designs you’re presenting.
5. DON’T RUN OUT OF TIME
Account for more time than you think you’ll need when booking a client into your calendar. No one likes to be pushed to make a decision and ushered out the door.
6. DON’T WORRY IF YOU DON’T GET AN ANSWER
Occasionally a client will need to mull over the options and look at how your design could fit in with their collection before pulling the trigger. Give them breathing space.
Want more sales tips?
So much of the success of a design comes down to the design itself. Are the colours on trend? Are they used in a way that makes them appealing?
And does the design work for a particular market?
We can help you sell your designs by ensuring your artwork hits the trends that clients are looking for. Our Trend Report Subscription delivers fresh, fashion-forward ideas to your inbox every fortnight, along with relevant colour stories you can pinch for your prints. Check it out!